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Hear me out…
David Souch ◦ June 26, 2023
Anyone who knows me, knows my love of music. And I mean love. Nothing is off the cards, and as …Read More -
Going Jargon-Free in B2B
markmaking* ◦ June 26, 2023
J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read More -
A social just like mamm*a used to make
markmaking* ◦ May 30, 2023
We know that creative inspiration can come from unexpected places. It’s part of the reason that our Spring social – …Read More -
Out and about at the D&AD Festival
markmaking* ◦ May 30, 2023
A selection of mark-makers* made their way to this year’s D&AD festival, where the theme was “Make. Change”. It was …Read More -
Why B Corp and What’s Next?
Steve Turner ◦ May 25, 2023
Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read More -
Brand curiosity in B2B marketing
markmaking* ◦ May 24, 2023
C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read More -
Let’s hear it for the gong bath
markmaking* ◦ April 26, 2023
Back in March, all mark-makers were ordered to have a bath – a gong bath. This activity – part of …Read More -
Whatever happened to the curious ones?
markmaking* ◦ April 26, 2023
This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read More -
The secret garden having a significant impact
Zoe March ◦ March 27, 2023
On my daily commute through the winding back lanes of rural West Oxfordshire, I would often wonder what was hidden …Read More -
Emotional branding in B2B marketing
Alastair Williams ◦ March 15, 2023
E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More -
Brand humour in B2B marketing
Alastair Williams ◦ March 15, 2023
H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More -
Hi-viz heroes
Russ Holt ◦ February 27, 2023
I’ve regularly participated in parkrun: an incredibly popular – and free – weekly 5k run/walk. And as my son is …Read More -
How to develop branded content in financial services
markmaking* ◦ February 23, 2023
What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read More -
Building brand salience in financial services
Alastair Williams ◦ February 23, 2023
What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read More -
More than just volunteering
David Souch ◦ January 30, 2023
This was supposed to be a post about my time volunteering at the amazing ICE Centre owned by Martin and …Read More -
Back from mm*aternity
Emily Bridger ◦ January 30, 2023
How do you step back into the world of work after your world has changed? From the morning commute to …Read More