Views, news and musings

You’ve probably heard of ‘greenwashing’ – the practice of presenting business operations as ‘greener’ than they actually are.  What you …Read More

V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …Read More

U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …Read More

My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …Read More

J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read More

Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read More

C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read More

This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read More

E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More

H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More

What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read More

What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read More