Views, news and musings

This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read More

How Ellie Norman and her team’s strategic thinking gave the green light to Netflix’s ‘Drive to Survive’ series and the …Read More

We couldn’t be happier to welcome the rather splendid Rich Canueto-Cook and Nick Tyler aboard the good ship mm*. One’s …Read More

The average creative agency deals with hundreds of documents over the course of a working week – and tens of …Read More

“The most wonderful time of the year” is finally here at mark-making*, we’ve been inking outside the box. This Christmas …Read More

The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read More

Chippy Green Gym. It’s not really a gym. It’s definitely not a chippy. And upon first glance, it’s a name …Read More

The theory of marginal gains championed by Sir Dave Brailsford (Team GB cycling coach) has long been revered at mark-making*. …Read More

Martin.  Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More

In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.

I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More

In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.