Metaphors in creative copywriting – metaphorically speaking
I read the other day that we use metaphors about every 25 words. Which seemed a lot. So I started …Read More
“Moving away from Medium” and what it says about ownership on the internet
Recently, you might have seen think pieces from a few big publishers about why they’ve made the decision to “move …Read More
Tech brand? Then becoming a magnetic brand is more important to you than just about anyone else.
Last time, we had a look at why tech brands often suffer from arrested development. Today, we’re going to talk …Read More