The value of brand values in B2B
V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …
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August 23, 2023
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markmaking*
V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …
Read MoreU is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …
Read MoreJ is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …
Read MoreC is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …
Read MoreE is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …
Read MoreH is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …
Read MoreB is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …
Read MoreWelcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …
Read MoreFor any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …
Read MoreKnock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …
Read MoreIn the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.