Meet Erin
We’re delighted to introduce Erin, our new Account Manager who joined us in January. We’ll leave you all to get …
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April 28, 2021
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markmaking*
Archive
How to create timeless artwork like Saul Bass
The Title Design of Saul Bass from Ian Albinson. It’s amazing how some classic designs can survive the test of …
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April 23, 2021
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markmaking*
The Three Cs and me
I was recently reading a book called ‘Applied Empathy’ by the entrepreneur and creative director Michael Ventura. Like any great …
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April 21, 2021
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David Souch
Brand Publishing
The idea of brand publishing isn’t an entirely new concept, but it’s taking its time to catch on. This is …
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April 17, 2021
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markmaking*
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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April 15, 2021
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Zoe March
The logo memory challenge
We recently read an article about a logo memory challenge. Signs.com asked 156 Americans to draw 10 iconic and famous …
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April 6, 2021
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markmaking*
Tone of Voice Questions
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist (finance, …
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April 5, 2021
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markmaking*
‘Blanding’ – What, Why and How to Avoid It.
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …
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April 1, 2021
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Alastair Williams