To celebrate the 450th anniversary of Shakespeare’s birth, the Shakespeare Birthplace Trust (SBT) commissioned a website as a part of the ‘Shakespeare Lives Here’ campaign.
The Trust operates five properties that were lived in by, or closely associated with, Shakespeare. The campaign was sparked by this important anniversary, and the website is an online hub for anyone interested in Shakespeare and his life.
The campaign creative was led by posters and banners with typographical messages in a handwritten, graffitiesque style. Colours from the existing SBT brand palette were used, and the result is a vibrant visual experience, with a real sense of immediacy.
The website was built using Tumblr as a CMS, as this platform has very clear intentions about content types: ‘Text | Photo | Quote | Link | Audio | Video’. Tumblr is also advantageous because it favours quick, digestible ways of displaying content. Theming is well documented for Tumblr, and it was easy customise for our requirements.
It provides a base where visitors can find news and information about upcoming events in Stratford and elsewhere. Content sourced through the Trust’s network of Shakespeare interest sites is input by the client. Comments, enabled by Disqus, can be added to any story, so that the conversation about Shakespeare can continue to flow.
The content can be filtered into different categories: ‘Shakespeare’s Birthday’, ‘Shakespeare’s Family Homes’, ‘Anniversary Projects’, ‘Shakespeare in Stratford’, ‘Shakespeare Around the World’, and ‘Discover Shakespeare’.
The website is responsive. Using CSS media queries, the styling can change to fit the current viewport size from small mobiles, through tablets, up to large desktop sizes and beyond. With masonry, the content rearranges itself based on available screen width.
To view the full project gallery, visit our Behance portfolio.