In response to increasingly product and service led campaigns, we have helped The Mortgage Works (TMW), a sister brand to Nationwide for Intermediaries, produce a creative brand building campaign that focuses on TMW’s brand values and personality.
With over 20 years experience in the marketplace, TMW has seen brokers through both the good times and bad. We employed a campaign that reinforced the message that no matter the circumstances, TMW was there to support brokers, using the strapline “Rain or Shine, The Mortgage Works”.
Drawing inspiration from Gene Kelly’s Singing in the Rain, we created quirky imagery and subsequent animations of the TMW figure dancing in the rain in online ads to visually support the campaign message.
Focusing on their heritage, the campaign used a mix of press ads and online Flash banners to inject personality and humour into TMW’s brand building efforts.
See the full visuals over on our Behance page.