After the success of the Star Blast online game last year, The Mortgage Works wanted to follow it up with something even better in 2008.
The objective is to strengthen relationships between intermediaries and their Business Development Managers through the game and supporting advertising and email campaign.
Based on the classic desktop racer, Micro Machines, we developed a driving game where players choose from three different dream machines and BDM co-drivers. The player then races across a desktop track while the BDM gives hints and tips along the way.
To create a constant dialogue about the game with their BDM, intermediaries who played were also entered into a prize draw and sent weekly driving tip emails.