The 79 Group
The 79 Group supplies lighting and mechanical & electrical services to 9 out of 10 of the UK’s largest retailers. The new website is the latest in a series of brand development and design projects carried out by mark-making* for the 79 Group to raise the Group’s profile and help establish a clear positioning within the market.
The 79 Group is unique in its capability to handle every stage of the lighting and electrical process, from initial design concepts through to the finished space. However, it had become best known as a lighting manufacture, with many prospective clients unaware of the organisation’s full scope.
Our challenge was to create a website that would counter this misconception by presenting an image of 79 that matched the reality of its proposition.
mark-making* developed the interface design to clearly communicate the 79 Group as a single organisation with four distinct, yet interrelated, divisions. Clear and consistent signposting aids supports easy navigation, and a bold, Javascript-driven masthead provides a unifying focal point. Overall, the new site design presents 79’s core proposition, as a genuine end-to-end service, in a way that is quick and easy to understand.
Owen Claridge, a Director of the 79 Group, commented: “Everyone who has seen our new site is very impressed. We’re delighted to now have an engaging web presence that not only reflects the scope and breadth of what we do, but also communicates with clarity what makes us different.”