With over 3,700 unique visits and 37% of players returning for multiple plays, the Go Santa Go! game we developed for AXA Winterthur has been a big success. This fast-turnaround game was created to give financial intermediaries a bit of light relief after a tough year. Corporate games continue to be very ‘sticky’ – 14% of players spent well over 15 minutes bashing their keyboards to help Santa reach his sleigh.