PayStream is an accountancy firm for contractors that provides umbrella company services, limited company services, general accountancy services and expert IR35 advice.
Back in 2007 PayStream was receiving a high number of referrals a month. At this point in time the customer base was much smaller and the company was able to pay greater time and attention to reminding customers of the scheme and keeping them updated with the process. Three years on that figure had fallen by half.
Our challenge was to raise awareness of the existing ‘refer a friend’ scheme to the Paystream customer base, and in turn increase the number of customer referrals received each month.
At the heart of the campaign was a single, unifying message, Spread The Word, brought to life through a ‘speech bubble’ design, that enabled us to tell the full story in an engaging and easy to digest manner. This message and design language was delivered through direct mail, email, banner advertising and a presence on the PayStream website.
Since launching the new refer a friend campaign at the end of October 2010, PayStream almost doubled the number of referrals received in November and have seen a significant increase to date in December (21.12.10) – traditionally a very quiet month.
PayStream Marketing Manager, Kerry Hull, commented;
‘We are delighted with the success of the campaign so far, with close to a 100% increase in referrals already. Moving into the new year I’m confident we shall be able to maintain this momentum’.