The first time buyer market continues to be the main focus for Nationwide. They want brokers to see how much they are supporting this sector and think of Nationwide first for their FTB clients. In our latest brief we’ve been asked to promote Nationwide’s range of products and options to help get first time buyers on the property ladder. Our integrated campaign leads with the message that Nationwide helps a FTB every six minutes and is running across a mixture of press and digital executions including trade ads, emails and web banners.