Earlier this year, Nationwide for Intermediaries (NFI), made a wide range of improvements to their product offering as part of their continued commitment to the government backed NewBuy scheme, offering lower deposit alternatives to buyers looking for new-build homes.

We created an integrated campaign that not only promoted the product range improvements, but also demonstrated the key proposition that NFI was doing more than any other lender to support NewBuy. The key message we focused on was the removal of product fees, as it provided greater accessibility to brokers’ clients, in turn demonstrating NFI’s commitment to the NewBuy scheme and the intermediary market.