Earlier this year, Nationwide for Intermediaries (NFI), made a wide range of improvements to their product offering as part of their continued commitment to the government backed NewBuy scheme, offering lower deposit alternatives to buyers looking for new-build homes.
We created an integrated campaign that not only promoted the product range improvements, but also demonstrated the key proposition that NFI was doing more than any other lender to support NewBuy. The key message we focused on was the removal of product fees, as it provided greater accessibility to brokers’ clients, in turn demonstrating NFI’s commitment to the NewBuy scheme and the intermediary market.
The campaign was implemented across on-and-offline platforms, using trade press adverts, advertorials, and animated Flash and GIF banners for online.
BDRC testing showed that the campaign achieved an 88% overall cut through and a ranking of 6.1 lender consideration, both fantastically strong figures, especially considering an alternative format to the standard half-page-vertical was used.
If you’d like to see the campaign in greater detail, please view the images on our Behance profile.