As the largest of only a few remaining mutuals (accountable to customers and not shareholders) our client Nationwide is in a unique position: their range of highly competitive mortgage products is designed to help borrowers whether they are first time buyers, home movers or looking to remortgage.
To highlight this, a high-profile, new marketing campaign has been launched. As part of the campaign, mark-making* has created a series of ads and web banners aimed directly at mortgage brokers. Each execution demonstrates a particular proof point, rational or emotional, explaining how Nationwide is on the side of the intermediary as well as the customer.
The campaign is generating an excellent response. And some of our work, like the illustration shown here, is crossing over into the main consumer campaign.
Keep an eye out for it!