Lafarge on the ‘Road to Zero Harm’

At the end of last year we began work on an internal safety initiative for Lafarge Cement, focusing on how to engage, lead and manage safely.

We began by creating three logos for an employee Action for Safety Day and followed this up with another event in January where we introduced the ‘Road to Zero Harm’. The campaign included the logos you see here plus a series of posters and an attention-grabbing powerpoint presentation.

The ‘Road to Zero Harm’ went down incredibly well and we’re delighted to say it’s now been adopted as the overarching name for the company’s safety initiative.