Hinds Christmas brochure hits the high streets

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We love our client F.Hinds. Which is just as well, because we spend the best part of a year with them producing their Christmas brochure.

In fact, no sooner has the dust (or snow) settled on the previous festive season then we’re up and running with the next: reviewing Christmas sales figures, helping with product selection then, over the coming months, busy designing, paginating, shooting and printing 170,000 copies of the 48 page A4 brochure – all ready to hit the stores by November.

Not forgetting the small matter of 2 million A5 brochures to be inserted into national press.

Plus there’s also point of sale to complement the new brochure’s look for F.Hinds’ 100 plus stores.

This year’s brochure draws on F.Hinds’ rich heritage as a family run business with expertise and advice from F.Hinds buyers and store staff to convey their wealth of knowledge and to give a personal feel to buying your Christmas gifts.  For the first time this year, the brochure had a ‘double cover’ to clearly define the two distinct section, jewellery and watches.

Anyone for a Christmas carol and a mince pie?