F.Hinds have added a new store, the App Store. This year we have taken the watch section from the main Christmas brochure and created an interactive shopping experience for iPad users.
The free iPad App is based on the printed brochure with added functionality to help make users’ shopping experience even easier and more rewarding. All the watches have enlarged images and direct links through to the F.Hinds online store. Plus there are a variety of video feeds showing real watch 360’s, advertising and our favourite, the Casio ‘G-Shock Tests of Toughness’ video.
Creative Director, Steve, said
It is great to see our creative reach increased as we enter the iPad and mobile market. Not only is it an exciting new channel for us, it is essential for our clients, like F.Hinds, to have a presence on these new platforms. In a recent eConsultancy survey, it was found that, ‘the demand for multichannel retail is high in the UK and US, with 87% and 85% of respondents in the UK and US respectively sometimes or always seeing the ability to purchase from a retailer from different channels as important’. This will only increase as the younger shoppers start to come through.
This year’s campaign was themed around a Christmas Fairytale with the main brochure taking on a reduced size from the previous A4. The new handbag-friendly brochure increased to 56 pages and was repaginated to make the most of the new format. The POS brought a touch of magic to the high street with all the stores sporting the new window displays. We also produced two bookmark fliers for the brochure to support the Christmas promotional activity.
To view the project in its entirety visit our Behance project page