Aldermore ‘Nostalgia’ campaign

Trade press campaign for broker-facing, Residential & Buy to Let mortgage provider Aldermore.

The brief was to communicate the credit-positioning and service elements of Aldermore’s proposition, and position the new provider as the first choice alternative to the High Street for creditworthy borrowers.

The creative solution was inspired by the marketing messages of banks from yesteryear, deliberately evoking nostalgia for the values and qualities found in financial establishments pre credit crunch, and in doing so associating them with Aldermore.