WOBA Marketing Excellence Top 5
Now that the entry deadline is approaching, we want to give those of you still editing and tweaking a bit of a helping hand.
Here are the top 5 things that make for an excellent Marketing Excellence Award entry:
1. Clear campaign objectives
It can feel like marketing is something you just should be doing, a box to be ticked. However, money spent without knowing why is money down the drain. Tell us what you were hoping to achieve. If you don’t know what you’re setting out to do, how will you know if you’ve been successful or not? (Hint: “increase sales” can be a bit of a cop-out. Maybe you wanted to sell a certain package, get more referrals from Facebook, or see a great turnout at your event?)
2. A clear strategic plan for before, during and after the activities
We want to see that you planned ahead exactly when and how the campaign would work, what you would do during the campaign and what you were planning to do afterwards.
3. Creative and original thinking
Great ideas can come from anyone, and a creative approach can make a difference to any campaign. As a design agency, we love a bit of creative thinking, and you don’t have to have a big budget to have amazing ideas.
4. Measurable results
This is the kicker: an essential part of the marketing process is learning. What worked well, what can be improved, what next?
5. And finally, excitement!
Planning creative ways to promote your business and seeing the results take shape is an exciting process – that’s why we do it for a living! Let your excitement about marketing and passion for your business shine through in your entry.
Marketing can take lots of forms:
- Leaflet drops
- Direct marketing
- Telemarketing
- Posters, leaflets and fliers
- Social media campaigns
- Pay-per-click advertising
- Press advertising
- Online banner advertising
- Email marketing
- And many more…
The quality of entries in the Social Media category of previous years has always been high. We’re looking forward to seeing more excellent marketing practice in social and across a broad range of other media this year, from all kinds of West Oxfordshire Businesses.
Good luck!
About Alastair
Alastair Williams
Founder and Creative Director
Ali co-founded mark-making* in 1995 after graduating from Lancaster University in Marketing & Visual Arts. Ali works closely with our clients to help bring clarity to their story, and oversees the wider mm* team to ensure it’s expressed effectively, with authenticity and coherence. Ali regularly speaks on the concept of Magnetic Brands, an approach to creating and building brands that embraces the power of being more human, in pursuit of both profit and positive impact. Ali leads mark-making’s work in helping ambitious organisations of all shapes and sizes build extraordinary and enduring appeal.