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B2B financial services: the hard art of standing apart
Alastair Williams ◦ October 5, 2017
No two ways about it, the B2B financial services sector is a fiercely competitive and challenging one. It’s awash with …Read More -
GDPR and email marketing
markmaking* ◦ September 26, 2017
The General Data Protection Act (GDPR) came into effect in May 2018. The original directive for EU Data Protection is …Read More
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Freely given: community by design
Nicola Edginton ◦ June 14, 2017
Chatting with my Nan recently, I got to thinking about how much the world has changed since she was young …Read More
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To tease or not to tease?
Alastair Williams ◦ April 28, 2016
A client asked me to lay it out for them recently: why should they run a campaign to launch their …Read More
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Looking Part V: Beyond the idea
Alastair Williams ◦ February 11, 2015
Over the course of this series, a number of my fellow mark-makers have provided some terrific insights into the art …Read More
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Looking part III – Several different hats
markmaking* ◦ October 14, 2014
Lisa Davies – Account Director (Above, far right) I started working in print many moons ago, so my career has …Read More
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A quick guide to writing in plain English
markmaking* ◦ August 26, 2014
Fitness for purpose When writing for any particular purpose, the aim is to meet an objective. To meet the objective, …Read More
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Looking part I – In the beginning…
Steve Turner ◦ July 22, 2014
Steve Turner – Founder and Creative Director Ali and I met while we were at university in Lancaster, on a …Read More
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Marketing hate sales and sales think marketing are useless – it’s time to play book.
markmaking* ◦ June 26, 2014
It’s that age-old adage again: sales and marketing can’t see corporate-eye-to-eye. Sales think all marketing do is order branded stationery and …Read More -
Look at me! The importance of vital visual branding in social media
markmaking* ◦ May 22, 2014
Want to take your social media to the next level? Make it visual! The well known secret of visual social …Read More -
‘Short is Sweet’ and other tales of best copy practice in social media
markmaking* ◦ April 3, 2014
Are you sitting comfortably? Then I’ll begin. Short is Sweet. In a not-so-distant land, in a time not so different …Read More
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Big data: its growth in 2013 and what the future holds
markmaking* ◦ February 27, 2014
Big data became one of the buzzwords on marketing and business professionals’ lips in 2013. Although the concept of big …Read More