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Just sleep on it
markmaking* ◦ May 9, 2019
We all need sleep. Whether you get 4 hours or 8, this time of processing and restoration is essential. Yet, …Read More
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Audible and inaudible data transfer – is silence golden?
markmaking* ◦ March 7, 2019
I can get behind the accessibility and practical benefits of voice-enabled smart technology. (I even wrote about designing for Zero/Invisible …Read More
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B2B financial services and the pursuit of brand magnetism
Alastair Williams ◦ February 14, 2019
B2B financial services is a fiercely competitive and challenging environment. Fact. It’s awash with established players, a constant influx of …Read More
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Content killed the radio ads!
Nicola Edginton ◦ February 1, 2019
I found Chris Evan’s recent move from BBC Radio Two’s most coveted primetime breakfast show to Virgin radio fascinating. The …Read More
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How old are your readers, really?
markmaking* ◦ January 15, 2019
The other day, I was talking to a very experienced copywriter, who told me something I didn’t know… I love …Read More
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Financial services: the battle for the brightest
Alastair Williams ◦ October 10, 2018
According to the Bank of England, the robots are coming. And “large swathes” of Britain’s workforce face the threat of …Read More
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Can sustainable brands save the planet?
Nicola Edginton ◦ October 5, 2018
Human beings. We’re an interesting bunch with fascinating habits, but so easily blinkered from seeing the real consequences of our …Read More
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Technology, Innovation & Fast-growth: the battle for the brightest
Alastair Williams ◦ September 3, 2018
According to the leading economic thinktank, the Paris-based Organisation for Economic Cooperation and Development, it won’t be long before robots …Read More
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Lessons from an unexpected email, sometimes it’s good to be different.
markmaking* ◦ August 14, 2018
I recently received an unexpected email from Emerald Street, a lifestyle newsletter that is a trusted friend with its recommendations …Read More
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Technology, Innovation & Fast-growth: simply does it
Alastair Williams ◦ July 3, 2018
Products and ideas in the tech and innovation sector can be, by their nature, complex – often making the most …Read More
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Accessibility for websites & why it matters
markmaking* ◦ April 25, 2018
Both- on and offline, people with disabilities often get a raw deal, because accessibility isn’t baked into the process. For …Read More
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The magic of being human
Nicola Edginton ◦ March 21, 2018
At mark-making* we love a group outing, especially one that has the potential to teach us something new and inspire …Read More