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Why B2B brands need to think long-term amid the COVID-19 pandemic
Zoe March ◦ April 9, 2020
B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …Read More
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The power of language: beyond sound
markmaking* ◦ October 22, 2019
Last time, we looked at how a message sounds is as important – if not more – than what the …Read More -
Strong words: The true value of language
markmaking* ◦ September 26, 2019
When we talk about ‘brand’, we usually think visually. Logos. Colour schemes. Typography. Packaging. Product design. Sometimes we might go …Read More -
Tech Brands: what do you do when nobody’s waiting to hear from you?
markmaking* ◦ September 4, 2019
This is the last instalment in a series on brand marketing for tech businesses. Last time, we told you that …Read More -
Tech brand? Then becoming a magnetic brand is more important to you than just about anyone else.
markmaking* ◦ July 4, 2019
Last time, we had a look at why tech brands often suffer from arrested development. Today, we’re going to talk …Read More
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Pause to play
Emily Bridger ◦ June 3, 2019
In a world where everything is set to fast-forward, is there place to pause? In one of the latest Do …Read More
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Tech Brands: are you struggling to get past pipeline?
markmaking* ◦ May 31, 2019
And are you leaving money on the table? We’ve worked with enough tech brands in the past ten years to …Read More
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Just sleep on it
markmaking* ◦ May 9, 2019
We all need sleep. Whether you get 4 hours or 8, this time of processing and restoration is essential. Yet, …Read More
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Audible and inaudible data transfer – is silence golden?
markmaking* ◦ March 7, 2019
I can get behind the accessibility and practical benefits of voice-enabled smart technology. (I even wrote about designing for Zero/Invisible …Read More
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B2B financial services and the pursuit of brand magnetism
Alastair Williams ◦ February 14, 2019
B2B financial services is a fiercely competitive and challenging environment. Fact. It’s awash with established players, a constant influx of …Read More
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Content killed the radio ads!
Nicola Edginton ◦ February 1, 2019
I found Chris Evan’s recent move from BBC Radio Two’s most coveted primetime breakfast show to Virgin radio fascinating. The …Read More
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How old are your readers, really?
markmaking* ◦ January 15, 2019
The other day, I was talking to a very experienced copywriter, who told me something I didn’t know… I love …Read More