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B2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
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Generating long-lasting Brand Loyalty
markmaking* ◦ September 21, 2021
When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More -
The problem with Purpose
Alastair Williams ◦ September 20, 2021
Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …Read More
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How to create a brand identity
Alastair Williams ◦ September 7, 2021
At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More -
Leaving goodmarks* – making our business a force for good
Steve Turner ◦ June 24, 2021
26 years ago, the doors of mark-making* were opened for the very first time. And right from day one, Ali …Read More
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Technology, Innovation & Fast-growth: positioning for growth
Alastair Williams ◦ June 13, 2021
Competition in the technology and innovation sector has never been so fierce. The pace of innovation and disruption may be …Read More
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B2B Brand Building: an interview with Jason Oakley, Recognise Bank
Zoe March ◦ May 18, 2021
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …Read More
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Brand Publishing
markmaking* ◦ April 17, 2021
The idea of brand publishing isn’t an entirely new concept, but it’s taking its time to catch on. This is …Read More -
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
Zoe March ◦ April 15, 2021
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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Tone of Voice Questions
markmaking* ◦ April 5, 2021
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist …Read More
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‘Blanding’ – What, Why and How to Avoid It.
Alastair Williams ◦ April 1, 2021
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …Read More
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B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
Zoe March ◦ February 2, 2021
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More