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Brand Publishing
markmaking* ◦ April 17, 2021
The idea of brand publishing isn’t an entirely new concept, but it’s taking its time to catch on. This is …Read More -
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
Zoe March ◦ April 15, 2021
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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Tone of Voice Questions
markmaking* ◦ April 5, 2021
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist (finance, …Read More
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‘Blanding’ – What, Why and How to Avoid It.
Alastair Williams ◦ April 1, 2021
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …Read More
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B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
Zoe March ◦ February 2, 2021
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
Zoe March ◦ November 17, 2020
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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Brand Magnetism & How to Create Winning Investor Presentations
Alastair Williams ◦ October 28, 2020
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …Read More
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Magnetic Brands live at Marketing Showcase
markmaking* ◦ September 30, 2020
At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …Read More
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B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Zoe March ◦ September 11, 2020
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …Read More
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The Power of Being More Human – An Introduction to Brand Magnetism
Alastair Williams ◦ July 30, 2020
These are [insert preferred adjective here] times. What did you go for? Challenging, surreal, mad, unprecedented? The world is in …Read More -
Lessons in lockdown. A schooling in business from a 12-year old.
Alastair Williams ◦ June 5, 2020
My 12-year old daughter can drive me mad and delight me in pretty equal measure. Stubborn, single-minded, emotional. Asking for …Read More -
Webinar: B2B and the pursuit of Brand Magnetism
Alastair Williams ◦ May 5, 2020
How to increase appeal, loyalty, trust and resilience this year and beyond The live event has been and gone, and …Read More