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The problem with Purpose
Alastair Williams ◦ September 20, 2021
Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …Read More
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How to create a brand identity
Alastair Williams ◦ September 7, 2021
At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More -
Leaving goodmarks* – making our business a force for good
Steve Turner ◦ June 24, 2021
26 years ago, the doors of mark-making* were opened for the very first time. And right from day one, Ali …Read More
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Technology, Innovation & Fast-growth: positioning for growth
Alastair Williams ◦ June 13, 2021
Competition in the technology and innovation sector has never been so fierce. The pace of innovation and disruption may be …Read More
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B2B Brand Building: an interview with Jason Oakley, Recognise Bank
Zoe March ◦ May 18, 2021
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …Read More
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Brand Publishing
markmaking* ◦ April 17, 2021
The idea of brand publishing isn’t an entirely new concept, but it’s taking its time to catch on. This is …Read More -
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
Zoe March ◦ April 15, 2021
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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Tone of Voice Questions
markmaking* ◦ April 5, 2021
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist (finance, …Read More
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‘Blanding’ – What, Why and How to Avoid It.
Alastair Williams ◦ April 1, 2021
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …Read More
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B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
Zoe March ◦ February 2, 2021
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
Zoe March ◦ November 17, 2020
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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Brand Magnetism & How to Create Winning Investor Presentations
Alastair Williams ◦ October 28, 2020
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …Read More