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B2B brand building & why consistency rules
Alastair Williams ◦ June 23, 2022
Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …Read More
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The creative process: what to do when it gets worse before it gets better
markmaking* ◦ May 25, 2022
“It’s good to have an end to journey towards; but it is the journey that matters, in the end.” – …Read More
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Same, same, but different? Common brand challenges in financial services
Alastair Williams ◦ May 12, 2022
The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …Read More
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Planet-positivity we royally approve of
Mike Watson ◦ May 4, 2022
Here at mark-making*, we’re all about the greater good – which is why we do whatever we can, whenever and …Read More
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Now we’re cooking!
Mike Watson ◦ March 29, 2022
This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read More
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The importance of the Creative Brief
Mike Watson ◦ January 25, 2022
The average creative agency deals with hundreds of documents over the course of a working week – and tens of …Read More
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Webinar: The Value of Brand Distinctiveness & How to Achieve It
Alastair Williams ◦ December 10, 2021
The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read More -
Keeping the client fires burning
Mike Watson ◦ November 2, 2021
Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More
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B2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
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What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021
I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More
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B2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
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Generating long-lasting Brand Loyalty
markmaking* ◦ September 21, 2021
When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More