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How to generate ideas for blog posts
markmaking* ◦ August 1, 2022
Generating content ideas to slot into your editorial calendar is not easy. Whether you are just starting out or if …Read More -
What we learnt from the “What clients think” 2022 report…
markmaking* ◦ July 27, 2022
With the recent publication of the What clients think report for 2022, it served up timely reminders of the lay …Read More
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B2B brand building & why consistency rules
Alastair Williams ◦ June 23, 2022
Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …Read More
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The creative process: what to do when it gets worse before it gets better
markmaking* ◦ May 25, 2022
“It’s good to have an end to journey towards; but it is the journey that matters, in the end.” – …Read More
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Same, same, but different? Common brand challenges in financial services
Alastair Williams ◦ May 12, 2022
The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …Read More
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Planet-positivity we royally approve of
Mike Watson ◦ May 4, 2022
Here at mark-making*, we’re all about the greater good – which is why we do whatever we can, whenever and …Read More
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Now we’re cooking!
Mike Watson ◦ March 29, 2022
This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read More
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The importance of the Creative Brief
Mike Watson ◦ January 25, 2022
The average creative agency deals with hundreds of documents over the course of a working week – and tens of …Read More
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Webinar: The Value of Brand Distinctiveness & How to Achieve It
Alastair Williams ◦ December 10, 2021
The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read More -
Keeping the client fires burning
Mike Watson ◦ November 2, 2021
Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More
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B2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
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What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021
I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More