Views, news and musings

Here at mark-making*, we’re all about the greater good – which is why we do whatever we can, whenever and …Read More

This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read More

The average creative agency deals with hundreds of documents over the course of a working week – and tens of …Read More

The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read More

Martin.  Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More

In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.

I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More

In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.

When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More

Here goes I have an issue with the P-word. There, I’ve said it.  As one of the most frequently used …Read More

At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More

26 years ago, the doors of mark-making* were opened for the very first time. And right from day one, Ali …Read More