Views, news and musings

What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read More

What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read More

B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …Read More

Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …Read More

For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …Read More

Generating content ideas to slot into your editorial calendar is not easy. Whether you are just starting out or if …Read More

With the recent publication of the What clients think report for 2022, it served up timely reminders of the lay …Read More

Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …Read More

“It’s good to have an end to journey towards; but it is the journey that matters, in the end.” – …Read More

The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …Read More

Here at mark-making*, we’re all about the greater good – which is why we do whatever we can, whenever and …Read More

This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read More