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Why B Corp and What’s Next?
Steve Turner ◦ May 25, 2023
Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read More
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Brand curiosity in B2B marketing
markmaking* ◦ May 24, 2023
C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read More
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Whatever happened to the curious ones?
markmaking* ◦ April 26, 2023
This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read More
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Emotional branding in B2B marketing
Alastair Williams ◦ March 15, 2023
E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More
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Brand humour in B2B marketing
Alastair Williams ◦ March 15, 2023
H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More
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How to develop branded content in financial services
markmaking* ◦ February 23, 2023
What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read More -
Building brand salience in financial services
Alastair Williams ◦ February 23, 2023
What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read More -
mark-making* presents…The A-Z of B2B brand building
Alastair Williams ◦ December 6, 2022
B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …Read More
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mark-making* presents…The A-Z of B2B brand building
Alastair Williams ◦ October 28, 2022
Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …Read More
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To refresh or rebrand? That is the question.
Alastair Williams ◦ September 29, 2022
For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …Read More
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How to generate ideas for blog posts
markmaking* ◦ August 1, 2022
Generating content ideas to slot into your editorial calendar is not easy. Whether you are just starting out or if …Read More -
What we learnt from the “What clients think” 2022 report…
Rich Canueto-Cook ◦ July 27, 2022
With the recent publication of the What clients think report for 2022, it served up timely reminders of the lay …Read More