Views, news and musings

Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …Read More

Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …Read More

Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success

Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.

The future is here and now  If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …Read More

Branding is key to the success of any B2B organisation. Stripped to its essence, it’s about defining a clear and …Read More

B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …Read More

You’ve probably heard of ‘greenwashing’ – the practice of presenting business operations as ‘greener’ than they actually are.  What you …Read More

V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …Read More

U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …Read More

My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …Read More

J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read More