Views, news and musings

Branding is key to the success of any B2B organisation. Stripped to its essence, it’s about defining a clear and …Read More

B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …Read More

You’ve probably heard of ‘greenwashing’ – the practice of presenting business operations as ‘greener’ than they actually are.  What you …Read More

V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …Read More

U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …Read More

My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …Read More

J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read More

Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read More

C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read More

This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read More

E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More

H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More