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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • Finding a way through

    David Souch ◦ July 26, 2023

    My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …
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    Tags
    • creativity
    • thought leadership
  • Hear me out…

    David Souch ◦ June 26, 2023

    Anyone who knows me, knows my love of music. And I mean love. Nothing is off the cards, and as …
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    Tags
    • agency life
    • creativity
    • inspiration
    • team
  • Out and about at the D&AD Festival

    markmaking* ◦ May 30, 2023

    A selection of mark-makers* made their way to this year’s D&AD festival, where the theme was “Make. Change”. It was …
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    Tags
    • agency life
    • creativity
    • D&AD
    • education
    • inspiration
    • team
  • The Birmingham Design Festival

    Out and about at the Birmingham Design Festival

    markmaking* ◦ June 27, 2022

    This month some of the mark-makers visited the Birmingham Design Festival to see, hear, and learn from the industry’s finest. …
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    Tags
    • creative
    • fun
    • team
  • Jedi skills off the chart

    Alastair Williams ◦ June 23, 2022

    Many of our clients do amazing things, but once in a while it’s taken to an entirely different level. That …
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    Tags
    • communication
    • Creative insights
    • technology
  • A photograph of Steve’s daughter

    The girl-power behind the horse-power of F1

    Steve Turner ◦ March 29, 2022

    How Ellie Norman and her team’s strategic thinking gave the green light to Netflix’s ‘Drive to Survive’ series and the …
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    Tags
    • branding
    • Creative insights
    • inspiration
    • marketing
  • Webinar: The Value of Brand Distinctiveness & How to Achieve It

    Alastair Williams ◦ December 10, 2021

    The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …
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  • Smiling in the face of a pandemic

    Smiling in the face of a pandemic

    Emily Bridger ◦ June 30, 2021

    This month marks four years of me working at mark-making* – and what an amazing four years it’s been! As …
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    Tags
    • creative agency
    • creativeblog
    • creativethinking
    • designers
    • pandemic
  • How to create timeless artwork like Saul Bass

    markmaking* ◦ April 23, 2021

    The Title Design of Saul Bass from Ian Albinson. It’s amazing how some classic designs can survive the test of …
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  • Blanding

    ‘Blanding’ – What, Why and How to Avoid It.

    Alastair Williams ◦ April 1, 2021

    What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …
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    Tags
    • brand magnetism
    • brand strategy
    • branding
    • thought leadership
  • Metaphors in creative copywriting – metaphorically speaking

    markmaking* ◦ July 22, 2019

    I read the other day that we use metaphors about every 25 words. Which seemed a lot. So I started …
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    Tags
    • copywriting
    • creative
    • design
    • metaphor
  • Brum Design Fest

    markmaking* ◦ June 11, 2019

    Forever in search of new sources of creative inspiration, there’s nothing I love more than visiting an exhibition, exploring a …
    Read More

    Tags
    • Brand
    • creativity
    • design
    • exhibition
    • festival
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