The logo memory challenge

The logo memory challenge

We recently read an article about a logo memory challenge. asked 156 Americans to draw 10 iconic and famous logos from memory, and the results were fascinating.

Among other things, they reassuringly indicated that the level of brand engagement made no difference to the accuracy of the drawings. Interesting.

They also fired up our competitive spirit (who could’ve predicted that?!)

Challenge accepted

In our last monthly meeting, the mark-makers were challenged to draw nine logos from memory – some clients, some others, and one pretty familiar asterisk.

Our efforts were judged by an impartial adjudicator who graciously agreed not to participate, and Shannon, our front end designer/developer, emerged victorious!

What makes a memorable logo

Check out our logo designs from memory efforts below, and why not have a go yourself?

Our logo results

About markmaking*

mark-making* is an award-winning creative agency specialising in branding, campaigns and communications