The path to style guide nirvana
We all quite like knowing when we’ve got it right. It’s only natural to look for hard and fast rules …
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October 25, 2017
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markmaking*
Archive
Ode to the swipe file
When I first started touting my services as a copywriter back in university, I cast about everywhere I could find …
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January 29, 2016
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markmaking*
Why I went to meet a bunch of strangers off the internet.
It all started with a hashtag… sounds like the beginning of a Generation Z teenage novel, but it’s true! What’s …
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March 18, 2015
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markmaking*
Brand Identity for Chipping Norton Literary Festival
Background Chipping Norton Literary Festival started in 2012, and has quickly grown into a local institution, attracting nationally renowned authors …
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February 3, 2015
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markmaking*
Stephen Fry vs Weird Al Yankovic: the fight for jargon
Jargon (mass noun) – special words or expressions used by a profession or group that are difficult for others to …
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January 14, 2015
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markmaking*
Turning words into fame (even if they don’t come with an award trophy)
When it comes to scheduling tweets, there is more to it than you think. Every message you come across opens …
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December 5, 2014
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markmaking*
A conference of copywriters: #PCN2014
I was bright-eyed and bushy-tailed as I set out to the second Pro Copywriters’ Network Conference last Friday. It was my first …
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September 30, 2014
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markmaking*
A quick guide to writing in plain English
Fitness for purpose When writing for any particular purpose, the aim is to meet an objective. To meet the objective, …
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August 26, 2014
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markmaking*
‘Short is Sweet’ and other tales of best copy practice in social media
Are you sitting comfortably? Then I’ll begin. Short is Sweet. In a not-so-distant land, in a time not so different …
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April 3, 2014
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markmaking*