How old are your readers, really?
The other day, I was talking to a very experienced copywriter, who told me something I didn’t know… I love …
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January 15, 2019
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markmaking*
Archive
Financial services: the battle for the brightest
According to the Bank of England, the robots are coming. And “large swathes” of Britain’s workforce face the threat of …
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October 10, 2018
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Alastair Williams
Can sustainable brands save the planet?
Human beings. We’re an interesting bunch with fascinating habits, but so easily blinkered from seeing the real consequences of our …
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October 5, 2018
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Nicola Edginton
Lessons from an unexpected email, sometimes it’s good to be different.
I recently received an unexpected email from Emerald Street, a lifestyle newsletter that is a trusted friend with its recommendations …
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August 14, 2018
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markmaking*
Emotion is energy
Emotion is energy. Embrace it, channel it, but please don’t crush it. I was recently reading the November issue of …
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November 3, 2017
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Zoe March
GDPR and email marketing
The General Data Protection Act (GDPR) came into effect in May 2018. The original directive for EU Data Protection is …
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September 26, 2017
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markmaking*