mm* hosts a webinar on brand building with B2B campaigns
Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …
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January 9, 2025
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Mike Watson
Archive
B2B More Human launches with webinar
B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …
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May 10, 2024
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markmaking*
Fifty shades of green
You’ve probably heard of ‘greenwashing’ – the practice of presenting business operations as ‘greener’ than they actually are. What you …
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October 25, 2023
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markmaking*
Finding a way through
My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …
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July 26, 2023
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David Souch
Why B Corp and What’s Next?
Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …
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May 25, 2023
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Steve Turner
Whatever happened to the curious ones?
This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …
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April 26, 2023
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markmaking*
Keeping the client fires burning
Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …
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November 2, 2021
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Mike Watson
B2B Brand Building: an interview with Simon Martin, Pepper Money
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
October 29, 2021
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Zoe March
B2B Brand Building: an interview with Zoe Robson, Architas
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
September 24, 2021
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Zoe March
The problem with Purpose
Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …
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September 20, 2021
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Alastair Williams
B2B Brand Building: an interview with Jason Oakley, Recognise Bank
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …
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May 18, 2021
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Zoe March
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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April 15, 2021
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Zoe March