Metaphors in creative copywriting – metaphorically speaking
I read the other day that we use metaphors about every 25 words. Which seemed a lot. So I started …
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July 22, 2019
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markmaking*
Archive
Four and a half questions from Creative North
Since the very beginning of my career, I have been a copywriter who Turns Up To Stuff. (What can I …
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June 12, 2019
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markmaking*
How old are your readers, really?
The other day, I was talking to a very experienced copywriter, who told me something I didn’t know… I love …
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January 15, 2019
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markmaking*
More than a few words from Marianne, Copy Intern
Where has the time gone? The first two months of my copywriting internship at mark-making* have absolutely flown by, and …
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September 14, 2018
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markmaking*