Jedi skills off the chart
Many of our clients do amazing things, but once in a while it’s taken to an entirely different level. That …
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June 23, 2022
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Alastair Williams
Archive
Tone of Voice Questions
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist (finance, …
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April 5, 2021
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markmaking*
Creative Insights: Engaging customers to fight fraud
With fraud at an all time high, it’s never been more important to raise awareness on how to protect yourself …
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December 5, 2019
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markmaking*
Four and a half questions from Creative North
Since the very beginning of my career, I have been a copywriter who Turns Up To Stuff. (What can I …
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June 12, 2019
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markmaking*
Creative insights: a Strong (Customer Authentication) campaign
Marianne interviews Creative Director Nic, Senior Account Manager Laura, Senior Designers David and Meg, and Copywriter Chloe about our recent …
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May 21, 2019
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markmaking*
Financial services: the battle for the brightest
According to the Bank of England, the robots are coming. And “large swathes” of Britain’s workforce face the threat of …
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October 10, 2018
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Alastair Williams
A living brand for the living archive
To the untrained eye, communicating what Preservica offers isn’t straightforward. When they first approached us about a branding and communications …
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July 21, 2017
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markmaking*
Learning how to see
I’ve been interested in visual literacy ever since I started working alongside designers. But it wasn’t until recently that I …
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July 18, 2017
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markmaking*