mm* hosts a webinar on brand building with B2B campaigns
Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …
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January 9, 2025
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Mike Watson
Archive
B2B More Human launches with webinar
B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …
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May 10, 2024
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markmaking*
B2B Brand Building: an interview with Simon Martin, Pepper Money
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
October 29, 2021
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Zoe March
B2B Brand Building: an interview with Zoe Robson, Architas
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
September 24, 2021
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Zoe March
B2B Brand Building: an interview with Jason Oakley, Recognise Bank
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …
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May 18, 2021
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Zoe March
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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April 15, 2021
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Zoe March
B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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February 2, 2021
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Zoe March
B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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November 17, 2020
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Zoe March
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …
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September 11, 2020
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Zoe March
Making a scene with the Shakespeare Birthplace Trust
This summer, as part of a programme of regular cultural events, the Shakespeare Birthplace Trust arranged five productions of …
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September 13, 2017
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markmaking*
A living brand for the living archive
To the untrained eye, communicating what Preservica offers isn’t straightforward. When they first approached us about a branding and communications …
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July 21, 2017
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markmaking*