brand strategy Archives - Page 2 of 2

mark-making* presents…The A-Z of B2B brand building

Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …

October 28, 2022 – Alastair Williams

To refresh or rebrand? That is the question.

For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …

September 29, 2022 – Alastair Williams

B2B brand building & why consistency rules

Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …

June 23, 2022 – Alastair Williams

Same, same, but different? Common brand challenges in financial services

The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …

May 12, 2022 – Alastair Williams

What is brand equity and how do you build it?

I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …

October 22, 2021 – markmaking*

‘Blanding’ – What, Why and How to Avoid It.

What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …

April 1, 2021 – Alastair Williams

Brand Magnetism & How to Create Winning Investor Presentations

Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …

October 28, 2020 – Alastair Williams

Magnetic Brands live at Marketing Showcase

At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …

September 30, 2020 – markmaking*

Tech Brands: are you struggling to get past pipeline?

And are you leaving money on the table? We’ve worked with enough tech brands in the past ten years to …

May 31, 2019 – markmaking*

The magic of being human

At mark-making* we love a group outing, especially one that has the potential to teach us something new and inspire …

March 21, 2018 – Nicola Edginton

It really is the little things

We live in a world where you can have loo roll delivered on subscription and get approved for a bank …

February 20, 2018 – markmaking*

Arts and culture: How to handle the new

All arts and culture organisations have to evolve to thrive. When you plan a new offering and get the funding …

November 22, 2017 – Nicola Edginton

Archive

mark-making* presents…The A-Z of B2B brand building

To refresh or rebrand? That is the question.

B2B brand building & why consistency rules

Same, same, but different? Common brand challenges in financial services

What is brand equity and how do you build it?

‘Blanding’ – What, Why and How to Avoid It.

Brand Magnetism & How to Create Winning Investor Presentations

Magnetic Brands live at Marketing Showcase

Tech Brands: are you struggling to get past pipeline?

The magic of being human

It really is the little things

Arts and culture: How to handle the new

How can we help?

If you have something in mind, we’d love to hear from you..
Email us at letstalk@mark-making.com
Call on 01608 649600
Or drop us a message using the form below..

Archive

mark-making* presents…The A-Z of B2B brand building

To refresh or rebrand? That is the question.

B2B brand building & why consistency rules

Same, same, but different? Common brand challenges in financial services

What is brand equity and how do you build it?

‘Blanding’ – What, Why and How to Avoid It.

Brand Magnetism & How to Create Winning Investor Presentations

Magnetic Brands live at Marketing Showcase

Tech Brands: are you struggling to get past pipeline?

The magic of being human

It really is the little things

Arts and culture: How to handle the new

How can we help?

If you have something in mind, we’d love to hear from you.. Email us at letstalk@mark-making.com Call on 01608 649600 Or drop us a message using the form below..

If you have something in mind, we’d love to hear from you..
Email us at letstalk@mark-making.com
Call on 01608 649600
Or drop us a message using the form below..