mark-making* presents…The A-Z of B2B brand building
B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …
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December 6, 2022
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Alastair Williams
Archive
mark-making* presents…The A-Z of B2B brand building
Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …
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October 28, 2022
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Alastair Williams
To refresh or rebrand? That is the question.
For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …
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September 29, 2022
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Alastair Williams
B2B brand building & why consistency rules
Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …
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June 23, 2022
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Alastair Williams
B2B Brand Building: an interview with Simon Martin, Pepper Money
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
October 29, 2021
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Zoe March
B2B Brand Building: an interview with Zoe Robson, Architas
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
September 24, 2021
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Zoe March
B2B Brand Building: an interview with Jason Oakley, Recognise Bank
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …
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May 18, 2021
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Zoe March
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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April 15, 2021
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Zoe March
B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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February 2, 2021
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Zoe March
B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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November 17, 2020
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Zoe March
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …
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September 11, 2020
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Zoe March
Why B2B brands need to think long-term amid the COVID-19 pandemic
B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …
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April 9, 2020
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Zoe March