Archive

V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …

U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …

J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …

C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …

E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …

H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …

B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …

Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …