Resources

A page packed with more thought-provoking material than you can shake a Mac at.

An (un)radical approach to B2B brand building

B2B More Human is a playbook for B2B business leaders and marketers looking to realise the full potential of their brand, over the long term. We’ve called it (un)radical because it’s a no-nonsense, accessible approach to sustained success for B2B brands.

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Building B2B Brands with Creative Campaigns

When it comes to creating long-term impact in B2B marketing, one of the simplest ways of making a real difference is through creative campaigns. These versatile, scalable heroes of brand building are a tried-and-tested means of connecting your brand and audience on an emotional level, increasing awareness and improving your bottom line. And better still – they’re relatively simple to develop and implement.

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The value of brand distinctiveness and how to achieve it

With so many brands jostling for market position, standing out is a perennial challenge for businesses. Continually reviewing your brand assets and market is a great place to start, but what else can you do?

This brings us to the question of distinctiveness and differentiation, the difference between the two and how you can leverage them to rise above your competition.

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The A to Z of B2B Brand Building

An alphabet full of useful knowledge for people who want to build meaningful and memorable brands – it’s as simple as ABC (kind of).

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B is for Blanding

We can use made-up words, too, right? You might be familiar with the term, but how do you spot it; and, more importantly, prevent it from happening.

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C is for Curiosity

Curiosity and creativity are always hanging out together. Without curiosity, you might not find the creative expression your brand needs.

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How can we help?

If you have something in mind, we’d love to hear from you..
Email us at letstalk@mark-making.com
Call on 01608 649600
Or drop us a message using the form below..