Privacy

At mark-making* we take your data privacy seriously, we handle your data in accordance with the General Data Protection Regulation (2018). Any personal data will not be kept any longer than it is necessary for the purpose for which the personal data is processed.

Key definitions

Data subject: (You)
- “An individual who is a subject of data.”
Data controller: (mark-making*)
- “A person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.”
Data processor: (Adestra)
- “Any person (other than an employee of the data controller) who processes the data on behalf of the data controller”

Who we are

Clear information about the identity of our organisation.

The term “mark-making*”, “mm*”, “us” or “we” refers to the owner of the website whose registered office is Harraden Court, 26a High Street, Chipping Norton, OXON, OX7 5AD, UK. Our company registration number is 6333236.

The term “you” refers to the user or viewer of our website.

The term “processor” refers to Mailchimp, our ESP (email service provider).

This privacy policy explains what personal information we collect about you when you use this website or any of our products and services (unless otherwise stated), and how we use that information.

Topics

What information do we collect about you, and when?

List when, where, why data is collected and third party disclosures.

What information?	When?
Your email address. A timestamp to record when you signed up.	When you fill in the newsletter sign-up form in the footer of mark-making.com. When you submit the details, we send this information to Adestra.
Your first name. Your last name. Your email address. A timestamp to record when you signed up.	When you enter your details into our specific newsletter signup page, headed ‘Sign up to get your hands on mm*e’. When you submit the details, we send this information to Adestra.
Website usage information	Collected using cookies as you browse the site. Cookies are fully described later in this document.

How will we use the information about you?

Email address:
We will use your email address to provide you a monthly newsletter “mm*e” as requested when you submitted this information.

First and last names:
We use your name for any personalisation e.g. Dear First name. You have the choice to opt-out of our newsletter using the unsubscribe link, located at the bottom of the email.

In the rare event of any major disruption to our normal office working conditions we may deem it necessary to send a notification email to inform you, for example:

Out of office team activities during normal working hours.
Opening times over holidays.
Unexpected outage of services.
Adverse weather conditions.

mark-making* and Adestra will never share your information to third parties. Ever.

Marketing

What will be sent

Newsletters: We only send you our regular newsletters if you have subscribed to receive them.

Direct Mail: Our direct mail output is only sent to you if we have determined that there is a legitimate interest in receiving our communications. Our process for determining legitimate interest is as follows:

The conducting of targeting, profiling and segmentation to identify the most appropriate audience.
Analyse previous engagement with direct mail as a proxy for interest.
Clear communication of the benefit of the direct mail to the recipient business/end consumer.
Due consideration that no harm or distress is caused to the recipient.
Ensuring opting out of direct mail is as easy as it is to opt in.
The exclusion of those who have opted out from future campaigns.

Access to your information

Clear and straightforward guidance on how to access personal information.

Requesting information we hold about you

You have the right to access a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us. There may be a small charge for this service.

Please email: sar@mark-making.com (sar: Subject access request)

Requesting a correction on information we hold about you

You have the right to rectification to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Please email: corrections@mark-making.com

Requesting deletion of information we hold about you

As is your rights, you can request ‘The right to erasure’ also known as ‘the right to be forgotten’.

Please email: erasure@mark-making.com

Cookies

Helpful privacy advice.

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit www.aboutcookies.org or www.allaboutcookies.org.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

Analytics cookies

These monitor how visitors move around our website and how they reached it. This is used so that we can see total (not individual) figures on which types of content users enjoy most for instance. You can opt out of these if you want.

Cookie usage

First party cookies (set by mark-making.com)

Cookie name	Type	Expires	Purpose
__utma	Persistent cookie	2 years from set/update	Used by Google Analytics to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmb	Persistent cookie	30 mins from set/update	Used by Google Analytics to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.
__utmc	Session cookie	End of browser session	Not used by Google Analytics in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.
__utmt	Persistent cookie	10 minutes	Used by Google Analytics to throttle request rate. (Prevents Google Analytics from being overwhelmed by too many requests)
__utmz	Persistent cookie	6 months from set/update	Used by Google Analytics to store the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

No third party cookies are set.

Other websites

Our website contains links to external websites. This privacy policy only applies to this website. If you have concerns about your privacy on external websites you should seek out their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page, additionally if it is a major update we may include a notification at the bottom of our monthly newsletter mm*e.

How to contact us

As in section headed ‘Access to your information‘ the following requests should be sent to their respective addresses.

Subject access request