Our creative genius and Art Director, David Souch is an ideas machine. Not content with developing stunning visual branding and advertising work, he is also a nifty painter. Unsurprisingly, he has another vision – for his very own studio.

We might be biased, but we can’t help stretch our necks to glimpse at his work whenever he carries it through our mark-making* studio. So, during a quiet five minutes, we chatted with him about his Overdale Studios adventure – what it means to him, and where he wants to take it. We were fascinated by his responses:

Hi David. We know your art work is pretty darn good, we often see it in the studio. But what is the thinking behind setting up Overdale Studios for you?

Finding the balance between work, home, and carving out space for personal passions can feel like an art in itself. Life is busy, often filled with responsibilities that leave little room for those parts of us that thrive when given the freedom to explore. For me, setting up Overdale Studios, though it doesn’t physically exist yet, is a way to make time to simply be me.

It’s at an exciting point in the journey. What do you see the future of Overdale Studios being for you?

Right now, it’s more of a vision if I’m honest, a metaphorical space that represents my aspirations and a deeper exploration of art. Setting up Overdale Studios was about laying the groundwork for an environment where I can fully immerse myself in creativity, bringing together the freedom I’ve found between my Tuesday art classes and those quiet moments at home. I’m already beginning to explore what Overdale Studios could eventually be.

And where did the name Overdale come from?

The name “Overdale” means “over valley” and is the name of my house. It captures the essence of what I want this studio to represent – a space for elevated perspectives, a retreat where my imagination can expand without limits. This idea reminds me to keep pushing my creative boundaries and to paint in ways that feel intuitive and open-ended, like the unplanned seascape using neon colours that just seemed to flow on its own.

You mentioned your Tuesday art classes. How do they help you take your artistic skills in different directions?

My Tuesday sessions are like a life reset button, a dedicated time for experimenting and seeing where the brush takes me. At home, I let ideas simmer and settle, building on what I’ve learned and thinking about the creative freedom I want in the future. Together, these spaces feel like an important stepping stone, towards what the future studio may well become.

For you, what is the most exciting thing about your new vision for Overdale Studios?

For now, Overdale Studios exists in my mind (and that’s ok). Because it marks the start of something more expansive in my journey as an artist. It’s a sanctuary, a little place for me to paint without an end goal, in its own time, and I’m excited to see where this might take me.

If you’re a creative soul (like most of us at mark-making* are), you can’t help but be inspired by David’s story and vision. And it would be amiss of us not to share his Instagram page. So if you want to follow him and see the beautiful work he’s putting out head over to www.overdalestudios.com

Voilà.