Your B2B creative campaigns guide awaits
A well-considered B2B brand campaign can take just weeks to develop – but the effects should be felt for a lot longer than that. Fill in the form for access to:
- The how, what and why of brand campaigns
- The long-term benefits of brand campaigns
- How tactical and brand campaigns differ
- How B2B brand campaigns use insight effectively
- When you need a brand campaign
To whet the appetite, here’s a little taste of what our approach to B2B creative campaigns looks like in reality.
Be more you
Building emotional connections with brokers by focusing on the person behind the professional, to show an understanding of their wider hopes and fears.
Case study
Certainty is here
A campaign to show brokers that whatever kind of mortgage case they were placing, the thing they craved above all else – certainty – was always there for them.
Case study
Let’s talk campaigns
mm* Creative Director (and campaigns specialist), Mike, shares his top-level thoughts on the power of focusing on brand, in the aftermath of our B2B creative campaigns webinar.
Case study46%
of all B2B marketing spend should be brand focused*.
*Source: IPA Databank, via B2B Institute Get the guide
