Views, news and musings

E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More

H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More

I’ve regularly participated in parkrun: an incredibly popular – and free –  weekly 5k run/walk. And as my son is …Read More

What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read More

What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read More

This was supposed to be a post about my time volunteering at the amazing ICE Centre owned by Martin and …Read More

How do you step back into the world of work after your world has changed? From the morning commute to …Read More

Recently, the team at mark-making* embarked on an epic 13-mile hike along the Cotswold Way, raising awareness and money for …Read More

B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …Read More

Standing 302 metres above sea level, the Broadway tower marked the summit of what proved to be a fantastic day …Read More

This year marks 20 years of working with F.Hinds – the independent family-run, high street jewellers, first established in 1856. …Read More

Campden Home Nursing (CHN) is an incredible local charity supporting those with a life-limiting illness and their families. While many …Read More