Views, news and musings

Back in March, all mark-makers were ordered to have a bath – a gong bath. This activity – part of …Read More

This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read More

On my daily commute through the winding back lanes of rural West Oxfordshire, I would often wonder what was hidden …Read More

E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More

H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More

I’ve regularly participated in parkrun: an incredibly popular – and free –  weekly 5k run/walk. And as my son is …Read More

What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read More

What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read More

This was supposed to be a post about my time volunteering at the amazing ICE Centre owned by Martin and …Read More

How do you step back into the world of work after your world has changed? From the morning commute to …Read More

Recently, the team at mark-making* embarked on an epic 13-mile hike along the Cotswold Way, raising awareness and money for …Read More

B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …Read More