Views, news and musings

Anyone who knows me, knows my love of music. And I mean love. Nothing is off the cards, and as …Read More

J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read More

We know that creative inspiration can come from unexpected places. It’s part of the reason that our Spring social – …Read More

A selection of mark-makers* made their way to this year’s D&AD festival, where the theme was “Make. Change”. It was …Read More

Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read More

C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read More

Back in March, all mark-makers were ordered to have a bath – a gong bath. This activity – part of …Read More

This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read More

On my daily commute through the winding back lanes of rural West Oxfordshire, I would often wonder what was hidden …Read More

E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More

H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More

I’ve regularly participated in parkrun: an incredibly popular – and free –  weekly 5k run/walk. And as my son is …Read More