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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • The universal truths behind the best B2B

    Mike Watson ◦ July 27, 2023

    U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Finding a way through

    David Souch ◦ July 26, 2023

    My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …
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    Tags
    • creativity
    • thought leadership
  • Muddy Marvellous: Embracing “Some Down-and-Dirty Growing Fun”

    markmaking* ◦ June 27, 2023

    Somehow, over the 16 months I have been at mark-making*, I’ve become known as some kind of Monty Don protégé. …
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    Tags
    • creative
    • fun
    • team
    • work social
  • Hear me out…

    David Souch ◦ June 26, 2023

    Anyone who knows me, knows my love of music. And I mean love. Nothing is off the cards, and as …
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    Tags
    • agency life
    • creativity
    • inspiration
    • team
  • Going Jargon-Free in B2B

    markmaking* ◦ June 26, 2023

    J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • A social just like mamm*a used to make

    markmaking* ◦ May 30, 2023

    We know that creative inspiration can come from unexpected places. It’s part of the reason that our Spring social – …
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    Tags
    • creative
    • fun
    • team
    • work social
  • Out and about at the D&AD Festival

    markmaking* ◦ May 30, 2023

    A selection of mark-makers* made their way to this year’s D&AD festival, where the theme was “Make. Change”. It was …
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    Tags
    • agency life
    • creativity
    • D&AD
    • education
    • inspiration
    • team
  • A photo of the author holding B Corp Certification plaque in mark-making*s reception

    Why B Corp and What’s Next?

    Steve Turner ◦ May 25, 2023

    Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …
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    Tags
    • b corp
    • goodmarks
    • sustainability
    • thought leadership
  • Brand curiosity in B2B marketing

    markmaking* ◦ May 24, 2023

    C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • mark-makers prepare themselves for the gong bath

    Let’s hear it for the gong bath

    markmaking* ◦ April 26, 2023

    Back in March, all mark-makers were ordered to have a bath – a gong bath. This activity – part of …
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    Tags
    • fun
    • team
    • wellbeing
    • welldoing
  • Photograph of Miriam at the ChipLit launch party

    Whatever happened to the curious ones?

    markmaking* ◦ April 26, 2023

    This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …
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    Tags
    • creativity
    • thought leadership
  • The secret garden having a significant impact

    Zoe March ◦ March 27, 2023

    On my daily commute through the winding back lanes of rural West Oxfordshire, I would often wonder what was hidden …
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    Tags
    • goodmarks
    • volunteering
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