Creativity never stops: the results of #mm_balls
Christmas was made even more memorable in 2013 with Creativity Never Stops, our http://nexiumpharmacy-generic.org/ campaign showing that everyone has the capacity for creativity, on any scale, by asking you to get creative with a red ball. We thought that the temptation of snapping a photo or video in exchange for an exciting prize flagyl medication of an iPad mini and £250 for a charity would be enough to get you distracted from your Christmas pudding… and it was. We tried very hard to stay quiet, not giving anything away until the 17th of December, when the campaign was launched with this video, “Have a ball this Christmas with mark-making*”. A few days before this we sent out a huge pile of #mm_balls Christmas cards, encouraging others to enter our challenge, but the competition was open to anyone, whether the recipient of a Christmas card or not. This stipulation was an important one as some of cards vanished in the flurry of Royal Mail Christmas deliveries (and yet the overseas deliveries somehow managed to get to their destination on time…) The challenge itself was a http://lipitoronline-generic.net/ simple one: take a photo or a video of you being creative with a red ball and upload it to the social media of your choice using the #mm_balls hashtag. The card contained a ready to use red nexium dosage ball and instructions on how to enter, but any red ball could be used, and all the information that was needed was showed off on a brand new microsite: creativityneverstops.com. The site also served as a place to showcase the finalists from all social networks, turning their entries into an interactive gallery showing off the participants’ fantastic creativity. The competition closed at midnight 10th of January, leaving us with over 400 stunning entries and a very difficult decision to make. The overall winner was Anna Clegg, whose Vine video showed great skills in stop frame animation. Other commended prizes went to – from left to right – Justin Gould (@justingould), Lily Loat, and Abi Fordham (@DegreesOf). We would like to thank everyone who took their shot to enter #mm_balls and made everyones Christmas an even more exciting adventure.
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mark-making* is an award-winning creative agency specialising in branding, campaigns and communications