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Magnetic Brands live at Marketing Showcase
markmaking* ◦ September 30, 2020
At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …Read More -
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Zoe March ◦ September 11, 2020
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …Read More -
The Power of Being More Human – An Introduction to Brand Magnetism
Alastair Williams ◦ July 30, 2020
These are [insert preferred adjective here] times. What did you go for? Challenging, surreal, mad, unprecedented? The world is in …Read More -
Lessons in lockdown. A schooling in business from a 12-year old.
Alastair Williams ◦ June 5, 2020
My 12-year old daughter can drive me mad and delight me in pretty equal measure. Stubborn, single-minded, emotional. Asking for …Read More -
Furlough diaries
markmaking* ◦ May 12, 2020
From voluntary work to homeschooling, the finessing of baking skills to scrubs bags stitchin’, the team at mark-making* have been …Read More -
Webinar: B2B and the pursuit of Brand Magnetism
Alastair Williams ◦ May 5, 2020
How to increase appeal, loyalty, trust and resilience this year and beyond The live event has been and gone, and …Read More -
Why B2B brands need to think long-term amid the COVID-19 pandemic
Zoe March ◦ April 9, 2020
B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …Read More -
The show must go on
markmaking* ◦ March 30, 2020
The show must go on! Even with lockdown taking over most of the UK, here at mark-making* we’re keeping spirits …Read More -
Creative Insights: Will’s Kitchen
markmaking* ◦ December 5, 2019
Copywriter Chloe Marshall interviews Creative Director Nicola Edginton, Art Director David Souch, Account Director Zoë March and Senior Account Manager …Read More -
Creative Insights: Engaging customers to fight fraud
markmaking* ◦ December 5, 2019
With fraud at an all time high, it’s never been more important to raise awareness on how to protect yourself …Read More -
The power of language: beyond sound
markmaking* ◦ October 22, 2019
Last time, we looked at how a message sounds is as important – if not more – than what the …Read More -
Strong words: The true value of language
markmaking* ◦ September 26, 2019
When we talk about ‘brand’, we usually think visually. Logos. Colour schemes. Typography. Packaging. Product design. Sometimes we might go …Read More -
Tech Brands: what do you do when nobody’s waiting to hear from you?
markmaking* ◦ September 4, 2019
This is the last instalment in a series on brand marketing for tech businesses. Last time, we told you that …Read More -
A MyHealthTribe update
markmaking* ◦ July 24, 2019
“The aim of this programme is to support every mark-maker as a whole person, not just an employee, in pursuit …Read More -
Metaphors in creative copywriting – metaphorically speaking
markmaking* ◦ July 22, 2019
I read the other day that we use metaphors about every 25 words. Which seemed a lot. So I started …Read More -
Getting into the team spirit
markmaking* ◦ July 15, 2019
What initially started as a celebration of the Netball World Cup through sharing Hannah’s netball success, quickly sparked other mm* …Read More
