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What a relief!
Nicola Edginton ◦ December 20, 2021
“The most wonderful time of the year” is finally here at mark-making*, we’ve been inking outside the box. This Christmas …Read More -
Webinar: The Value of Brand Distinctiveness & How to Achieve It
Alastair Williams ◦ December 10, 2021
The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read More -
A workout that benefits us all
Mike Watson ◦ November 26, 2021
Chippy Green Gym. It’s not really a gym. It’s definitely not a chippy. And upon first glance, it’s a name …Read More -
Our ‘rubbish’ answer to waste management
markmaking* ◦ November 9, 2021
The theory of marginal gains championed by Sir Dave Brailsford (Team GB cycling coach) has long been revered at mark-making*. …Read More -
Keeping the client fires burning
Mike Watson ◦ November 2, 2021
Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More -
B2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass. -
What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021
I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More -
B2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond. -
A crafty identity for start-up planning consultancy Laister
Nicola Edginton ◦ September 23, 2021
The challenge How do you express the uniquely quirky character of a team of self-confessed ‘case-law nerds’ without compromising credibility? …Read More -
Generating long-lasting Brand Loyalty
markmaking* ◦ September 21, 2021
When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More -
The problem with Purpose
Alastair Williams ◦ September 20, 2021
Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …Read More -
How to create a brand identity
Alastair Williams ◦ September 7, 2021
At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More -
Fruits of our labour
Steve Turner ◦ September 2, 2021
As part of the mark-making* volunteering scheme, I have given up my time to help support the Friends of Wolds …Read More -
Seeing double at the BBAs: An award so good, we won it twice
markmaking* ◦ July 29, 2021
According to Mia Hamm (American soccer sensation and founder of The Mia Hamm Foundation), “It is more difficult to stay …Read More -
Meet Mike!
markmaking* ◦ June 30, 2021
We’re thrilled to welcome multi-award-winning Creative Director Mike Watson to the mark-making* team. Come and spend a minute or two …Read More -
Smiling in the face of a pandemic
Emily Bridger ◦ June 30, 2021
This month marks four years of me working at mark-making* – and what an amazing four years it’s been! As …Read More
