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Keeping the client fires burning
Mike Watson ◦ November 2, 2021
Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More -
B2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass. -
What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021
I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More -
B2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond. -
A crafty identity for start-up planning consultancy Laister
Nicola Edginton ◦ September 23, 2021
The challenge How do you express the uniquely quirky character of a team of self-confessed ‘case-law nerds’ without compromising credibility? …Read More -
Generating long-lasting Brand Loyalty
markmaking* ◦ September 21, 2021
When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More -
The problem with Purpose
Alastair Williams ◦ September 20, 2021
Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …Read More -
How to create a brand identity
Alastair Williams ◦ September 7, 2021
At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More -
Fruits of our labour
Steve Turner ◦ September 2, 2021
As part of the mark-making* volunteering scheme, I have given up my time to help support the Friends of Wolds …Read More -
Seeing double at the BBAs: An award so good, we won it twice
markmaking* ◦ July 29, 2021
According to Mia Hamm (American soccer sensation and founder of The Mia Hamm Foundation), “It is more difficult to stay …Read More -
Meet Mike!
markmaking* ◦ June 30, 2021
We’re thrilled to welcome multi-award-winning Creative Director Mike Watson to the mark-making* team. Come and spend a minute or two …Read More -
Smiling in the face of a pandemic
Emily Bridger ◦ June 30, 2021
This month marks four years of me working at mark-making* – and what an amazing four years it’s been! As …Read More -
Leaving goodmarks* – making our business a force for good
Steve Turner ◦ June 24, 2021
26 years ago, the doors of mark-making* were opened for the very first time. And right from day one, Ali …Read More -
Technology, Innovation & Fast-growth: positioning for growth
Alastair Williams ◦ June 13, 2021
Competition in the technology and innovation sector has never been so fierce. The pace of innovation and disruption may be …Read More -
B2B Brand Building: an interview with Jason Oakley, Recognise Bank
Zoe March ◦ May 18, 2021
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …Read More -
THANK YOU for making us winners!
markmaking* ◦ May 14, 2021
Wednesday evening saw the big winners finally unveiled at The Drum Recommends Awards 2021. And we’re delighted to say that …Read More
