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The future is here and now 

If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped the term “generative AI.” With its promise of hyper-efficiency, endless creativity, and cost savings, it’s easy …

Data. It’s the new oil, but is it the be-all and end-all?

For a long time now data has been fuelling decision making in the corporate world. Makes sense. We consume a lot of stuff. And …